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CEO Cohen Defends Navan’s Approach, Details TMC Strategy
Ariel Cohen Navan CEO Ariel Cohen discusses: The rationale behind the former TripActions’ name change The evolving role of AI in Navan’s offerings Navan’s ability to raise funds and the possibility of an IPO TripActions last week rebranded to Navan, a palindrome that for the company represents a “more accessible” product that lives between the words “navigation” and “avant-garde,” according to co-founder and CEO Ariel Cohen. Cohen last week spoke with BTN editorial director Elizabeth West about what the new name signifies under the hood of technology, changes in the company’s go-to-market strategy, lingering criticism in the market around Navan’s effectiveness as a travel management company and, finally, its business model…