Scott’s Low-cost Flights, a vacation company that has saved its 2+ million users additional than $500 million on flights, has formally rebranded to Likely.
“We realized it was time for a brand change that recognized each the place we are right now and could also expand with us into the long run,” mentioned co-founder and CEO Brian Kidwell. “The title Likely has this sense of movement and enjoyment that matches completely for a journey firm like ours.”
Going began as a modest hobby after founder Scott Keyes uncovered a $130 roundtrip ticket from NYC to Milan in 2013. But what started as a very simple, low-priced flight electronic mail listing for mates has now grown to a wraparound journey company, together with a low-cost flight lookup motor, various newsletters, and a quickly-to-start mobile app. With the business escalating over and above just Scott and past just cheap flights, the timing was correct for a rebrand.
“I do the job with 65 remarkable men and women, and none of them are named Scott,” said Keyes. “Each week, we enable thousands of individuals get unexpectedly low-cost flights, and just about every time they publish back to say ‘thank you, Scott,’ I come to feel supremely guilty! This company has dozens of persons who are worthy of credit, not one particular person. Though the title Scott’s Low-cost Flights worked terrific when it was just me, I’m even happier to be at a firm we’re all constructing together on our mission to support people today vacation the world, and that’s Likely.”
Collaborating with the award-profitable company Style and design Studio and examining a lot more than 3,000 names, Likely emerged as the best name that satisfied the adhering to conditions:
- Speaks to travel: The new name had to communicate to what the firm does, but not in a worn out or extremely anticipated way. Names that integrated the words and phrases “travel” or “flight” had been established aside in favor of a person that conveyed the travel knowledge more broadly.
- Timeless and borderless: The new identify had to prevent short-phrase traits and market niches, provide room to broaden and experiment, and engage a worldwide viewers.
- Unforgettable: It was crucial to choose this prospect to streamline and shorten our brand title to a thing less complicated to remember, no matter if heard on area information or viewed on a billboard. No more “Scott’s Inexpensive Travels” or “Steve’s Affordable Flights.”
- Underscores the company mission: Previously mentioned all else, it had to align with the mission to support men and women vacation and experience the world. The identify Heading achieves that.
“While this is a large visible adjust, 1 thing that has not improved is the soul of this enterprise,” stated Kidwell. “We’ll proceed putting travelers very first, sending out unbelievable low-priced flights, and we’re energized to create even more techniques to aid men and women vacation over and above what we can supply in an e mail.”
The rebranding work will also contain the long-requested introduction of a mobile application in the first 50 % of 2023, together with an interactive map of low-priced flights offered in serious-time. The app will be manufactured accessible for both equally iOS and Android. Likely will also expand its publication protection in the coming months and introduce Heading for Groups, a bulk membership option for organizations to reinforce their personnel perks.
About Likely
Considering the fact that 2015, Heading has aided our 2+ million customers journey and expertise the world. The enterprise combines subtle software and human Flight Gurus to learn flight bargains and slip-up fares up to 90% off. As opposed to totally automated fare alerts expert services, our offer alerts move a rigorous high quality evaluation to assure they’re value members’ tough-earned cash and restricted travel time.
Likely members save an common of $200 on domestic overall economy flights, $550 on global economic system flights, and $2,000 on worldwide small business and first-class flights. Each month we receive countless numbers of recommendations from users who’ve scored many thanks considerably to our alerts.
