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Best travel destination marketing campaigns of 2022
Editor’s Note — Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations opening, inspiration for future adventures, plus the latest in aviation, food and drink, where to stay and other travel developments. (CNN) — When they’re good, they’re iconic. When they’re bad — well, at least you can usually laugh. We’re talking destination campaigns — when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention. So how have they been this year — the first year since the pandemic started with few restrictions for most of us travelers? With destinations desperate for post-lockdown…
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Competitors Have the Travel Marketing Funnel All Wrong
The popular wisdom in the journey marketplace for a lot of years has been that the advertising “funnel, starting off with inspiration, investigate and discovery, booking, and then retention, ought to be centered all around flights for the reason that that’s the place tourists get started their excursion planning. Enter Airbnb chairman and CEO Brian Chesky who thinks on line travel rivals — his correct text had been “a lot of people” — have that flight emphasis at the leading of the funnel all erroneous, and that as a substitute internet marketing must revolve close to the location, and presumably lodging. Alas, it must be pointed out, Airbnb doesn’t present flights.…