Editor’s Note — Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations opening, inspiration for future adventures, plus the latest in aviation, food and drink, where to stay and other travel developments. (CNN) — When they’re good, they’re iconic. When they’re bad — well, at […]
Marketing
Competitors Have the Travel Marketing Funnel All Wrong
The popular wisdom in the journey marketplace for a lot of years has been that the advertising “funnel, starting off with inspiration, investigate and discovery, booking, and then retention, ought to be centered all around flights for the reason that that’s the place tourists get started their excursion planning. Enter […]
