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Don’t Call Milan’s Newest Luxury Hotel a Ferragamo Brand Extension
Skift Consider The standard knowledge is that it really is an uncomplicated win for manner brands to build explicit manufacturer extensions with luxurious motels. But that’s completely wrong, according to the Ferragamo family’s resort group. The debate is interesting. Leslie Barrie The Portrait Milano debuts December 1 in the coronary heart of Milan’s trend district. The location can make feeling, provided that the 73-space residence belongs to the Lungarno Collection — a team of Italian boutique resorts established by the family of Italian loafer king, Salvatore Ferragamo. “The true city middle is the style district the place we are now — 1 of the most highly-priced real estate parts in…