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Bulgari Hotels Sees Unhurried Growth as a Way to Retain Its Cachet
A rendering of the yet-to-open Bulgari Miami Beach. It involves the renovation of the former Seagull Hotel in the heart of South Beach. Source: Bulgari Hotels Bulgari Hotels & Resorts opened its eighth hotel on April 4, the Bulgari Hotel Tokyo. “It has taken us 22 years to open eight hotels,” said Silvio Ursini, the group executive vice president of the hotels and resorts division of the Italian jeweler. “We’re not in a rush.” Yet Bulgari (pronounced bool-gah-ree) is picking up its modest pace. It will open its ninth ultra-luxury hotel later this year in Rome. Upcoming openings include Maldives and Miami Beach in 2025 and Los Angeles in 2026.…