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Competitors Have the Travel Marketing Funnel All Wrong
The popular wisdom in the journey marketplace for a lot of years has been that the advertising “funnel, starting off with inspiration, investigate and discovery, booking, and then retention, ought to be centered all around flights for the reason that that’s the place tourists get started their excursion planning. Enter Airbnb chairman and CEO Brian Chesky who thinks on line travel rivals — his correct text had been “a lot of people” — have that flight emphasis at the leading of the funnel all erroneous, and that as a substitute internet marketing must revolve close to the location, and presumably lodging. Alas, it must be pointed out, Airbnb doesn’t present flights.…