Wildwood boardwalk, Ocean City could see new luxury hotels

Garrett Gardner

Two true estate specials surpassing $6 million each could direct to new luxury motels on the Wildwood boardwalk and on Asbury Avenue in Ocean Town.

The desire in lodge advancement follows years of Shore motels and motels turning into operator-occupied condominiums or becoming marketed entirely for improvement, pointed out Patrick Rosenello, the mayor of North Wildwood and government director of the Wildwoods Boardwalk Exclusive Improvement District.

“We’ve missing so quite a few transient rentals in excess of the a long time,” Rosenello said. “These builders are looking at an prospect to get back again in the enterprise. Men and women are on the lookout for that.”

In April, the Wildwood Hospitality Team, section of the Monmouth Junction-dependent Innzen Hospitality team, bought a block-long constructing at 3000 Boardwalk for $6.2 million, with plans to devote at minimum that much a lot more in a hotel, to be regarded as the Wild Vacation resort.

The constructing retains a pizza shop, the Bikini Heaven, and other boardwalk retailers, but its prime two flooring are prolonged-vacant apartments.

“It’s a prolonged dilapidated making, in incredible disrepair for practically a long time,” Rosenello claimed. “But the see is just awesome.”

The lodge, pictured in renderings with a rooftop pool and bar, would be the 1st boardwalk frontage hotel improvement on the boardwalk in 25 decades, because Montego Bay in North Wildwood, he additional.

“It delivers visitors suitable into the coronary heart of the boardwalk,” Rosenello said.

The challenge was approved by the Arranging Board on Nov. 7, reported attorney Ron Gelzunas, who signifies the Wildwood Hospitality Team.

Sunil Nayak, head of InnZen, which owns many other hotels, strategies to add two more stories to complete a 75-space lodge by 2024.

“Wildwood has so quite a few feathers to its cap,” Nayak told NBC10 in an job interview previous month. “I believe the one particular factor that is lacking [is a] classy resort on the boardwalk.”

(Nayak did not respond to messages from the Inquirer.)

In Ocean Metropolis, in the meantime, Eustice Mita, chair and CEO of Icona Resorts, advised the Press of Atlantic Town that he has a deal to invest in the previous First National Financial institution of Ocean Metropolis making for $6.5 million.

The six-story concrete constructing at 801 Asbury Ave. dates to 1925 and was extra just lately the Crown Bank.

The city has also expressed interest in the residence, which is on the exact block as Metropolis Hall. The operator of the home is in individual bankruptcy and the house, which include adjacent parking lots, has been detailed for court-requested sale for $7 million.

Like the Wildwood assets, it features desirable water views from the upper floors.

The ground floors are zoned industrial, but the hotel job would call for more city use permissions. The sale would even now have to be permitted in bankruptcy proceedings.

Mita advised the Press he would spend millions into remaking the constructing into a downtown lodge, with retail and a restaurant on the ground floor. He described the creating as “magnificent,” and observed the metropolis still does not allow for eating places to provide alcohol.

In 2021, Icona partnered with the Gillian relatives to devote in the legendary but fiscally troubled Wonderland Pier on the Ocean Town boardwalk, major to speculation that Mita may want to develop a hotel on that property. Mita is also trying to find to make a vacation resort on the grounds of the previous Seaside Theatre in Cape May.

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