With millions of people expected to tune into Super Bowl LVII on Feb.12, advertisers are pulling out all the stops to get noticed. Super Bowl commercials have become big business, with 30-second spots selling for as much as $7 million. One of those advertisers is Priceline, which is expected to give away over $5 million of hidden travel deals with TV spots and digital ads across Facebook, Instagram, TikTok and YouTube that go live at kickoff, with additional savings unlocked during halftime. Fans can engage with the brand’s digital ads to access the exclusive offers. We don’t know how hard it will be to score these deals. However, we want…