January vacation rental bookings in Summit County were up compared to last year. But that didn’t always translate to more revenue.

Andrew Maciejewski/Summit Daily News
The early early morning sunlight strikes the clouds hanging above Breckenridge Ski Resort on Jan. 13, 2023. Info for 2023 displays getaway bookings in locations like Breckenridge have been up more than the past 12 months, buoyed by components like over-normal-snowfall. But even as bookings rose, the profits produced was considerably less than the 12 months prior to, according to details from Summit County’s greatest team of vacation rental proprietors.
Andrew Maciejewski/Summit Every day News

Countrywide and local information demonstrates January was a potent month for getaway rental bookings in mountain resorts — propelled by steady snowfall, waning pandemic considerations and a generous faculty agenda. 

But even as booking numbers have been typically up in Summit County past thirty day period as opposed to January 2022, several rental entrepreneurs noticed significantly less profits, in accordance to info from the county’s most significant coalition of holiday vacation rental homeowners. 

“Those improved bookings also came with decreased premiums,” stated Julia Koster, government director for Summit Alliance of Family vacation Rental Managers, which represents above 4,500 properties across the county. “The brief edition is: we did extra operate for significantly less money.” 



According to Koster, earnings for house homeowners was down any place from 6{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49} to 15{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49} yr-above-yr for the month of January. When she mentioned trip renters noted more bookings, numerous of these were being for shorter nightly stays which produced considerably less profits. 

Koster gave the example of a two-evening remain, which she stated is normally regarded the bare minimum amount for most trip renters. 



“We really don’t have a large economic boost from these two-evening stays,” Koster said. “So, 10 two-evening bookings are well worth fewer than 5 extended stays.”

Bookings in the town of Breckenridge, the economic powerhouse of the county, remained flat in January compared to the exact same time previous year, at a 4.3-evening normal, according to facts from the Breckenridge Tourism Office environment. 

But info also reveals that bookings made for the thirty day period of January in Breckenridge were being up 6{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49} when compared to January 2022. And bookings created in January for stays in just the future 10 months had been up 4{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49} in contrast to that very same time body very last year.

“In tourism economies, our livelihood is dependent on travelers’ conclusions to arrive here,” stated Breckenridge Tourism Place of work spokesperson Lauren Swanson, adding that the elevated stays continue to issue to a favourable financial development. 

With Martin Luther King Jr. Day weekend and the Global Snow Sculpture Championships, “January is normally a well-known time to visit Breckenridge,” Swanson explained.

Individuals situations, coupled with a slew of elements these types of as earlier mentioned-normal-snow, helped guide to a potent month for bookings, Swanson said. 

“I do consider that great snowfall and robust seasons can be a vacation spot driving variable for these tourism-centered economies,” Swanson reported, including that the ongoing economic downturn of the COVID-19 pandemic, which past winter was surging due to the omicron variant, may also be a purpose for much more journey. 

People correlations align with findings from the countrywide organizations intelligence team DestiMetrics, which not too long ago published details compiled from 17 mountain communities throughout 7 western states. It located that the scheduling rate for stays in January and for the next a number of months up until eventually June rose 13.3{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49} when compared to this identical time very last yr.

“There is no question that wonderful snowfall normally assists go the needle in getting persons to e-book a winter getaway, but that does not totally demonstrate all the dynamics likely on this winter,” stated Tom Foley, senior vice president of business enterprise intelligence for Inntopia, in a Feb. 13 press release. 

“Besides widespread snow, a substantial selection of community colleges experienced their vacation breaks shifted from pre-Xmas to the week following New Year’s,” Foley’s assertion ongoing. “And past January, the omicron variant was owning a major impact on travel strategies as cases surged so this year’s comparison is against a less-than-stellar January very last year.”

Nevertheless, uncertainty stays for the rest of the yr, specifically as holiday renters gear up for what is normally a person of their up coming busiest situations: spring crack. 

In accordance to Koster, Summit County bookings for March are lagging in contrast to this exact time last calendar year. Presently, bookings are down nearly 15{5a5867cc9cca71cf546db38f42fbf171004839e3542174405390d177276b4f49}, even though previous trends make her self-confident that home entrepreneurs will make up the distinction. 

“We get a minor nervous about the center of February,” Koster explained, “but all of a sudden we get previous President’s Day and factors fill in.”

“We can always hope for extra bookings, extra dollars out of individuals bookings,” Koster stated. “I’m not worried, but I’m trying to keep a very shut eye.”

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